Government of Punjab Partners with Telenor Microfinance Bank for ‘Connected Agriculture Platform Punjab’

Telenor

ISLAMABAD – Jul 03, 2017: Telenor Pakistan, Pakistan’s foremost telecom and digital service provider, end to end with Telenor Microfinance Bank, has collaborated with Agriculture Department of the Government of Punjab and Punjab Information Technology (PITB) for flagship program “Connected Agriculture Platform Punjab”. The purpose of PITB is to make the most of the great potential given by Digital Mobile technology, smartphone diffusion and branchless service of mobile banking to boost Agriculture Economy of the province. Telenor Pakistan, is the biggest cellular operator and mobile financial services provider in rural areas of Province of Punjab. It has set itself as the great partner for this fanciful project.

Per the program, Interest-free loans will be given to small holder farmers by EasyPaisa Mobile Wallets whereas Telenor will also make a digital platform including various mobile and web apps to support many farmers in the province to progress their yield by easy accessible advisory of advanced practices of agriculture and enhanced access to agri experts and agriculture input providers.

Per the estimates, Punjab has more than 10 million farmers amongst which about 2 million are using smartphones even now with numbers increasing every day.

The Connected Agriculture Platform Punjab (CAPP) intends to transform agriculture practices in the province by linking all stakeholders in the Agriculture Value Chain with but not limited to agriculture input providers, research institutions, commodity buyers, supply chain services provider, and agriculture extension workers.

As part of CAPP Program, 500,000+ qualified farmers will too get 3G/4G fitted smartphones with complimentary SIM cards and data bundles. To allow farmers to use the full probable of this platform, many facilitation centers and booths will be made in the province and training of thousands of farmers and creating Digital App Gurus at each Village level.

“The collaboration between Telenor Pakistan and the Punjab Government provides the platform to uplift the livelihood of farmers by leveraging technology. By providing easy access to financial aid, fast internet connectivity, and expert advice, this initiative would bridge the gap between farmers and the information they need to maximize their production capabilities,” said Irfan Wahab Khan, CEO, Telenor Pakistan.

Author: Muneel Ali

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